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Communication & Employee Engagement
How Not to Run a Transition: Twitter’s 2022 Layoffs
When half the company disappears by email, there are lessons for every HR leader. Mass layoffs are always traumatic. They affect not only...

Axel Menzel
Aug 116 min read
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Empathy vs Efficiency: Lessons from Tesla’s 2024 Layoffs
When cost‑cuts meet cold emails – what Tesla’s 2024 restructuring reveals about change communication. Large-scale restructurings are...

Axel Menzel
Aug 104 min read
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Empathy in a Crisis: How Airbnb Turned Layoffs into a Communications Masterclass
Turning one of the hardest business decisions into a benchmark for empathetic leadership. When companies face large-scale layoffs, the...

Axel Menzel
Aug 104 min read
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